IKEA has already jumped into tech with a acute home analysis and AR appliance app, but now it’s authoritative a bound into an absolutely new category: PC gaming. The Swedish aggregation has appear that it’s teaming up with ASUS’ Republic of Gamers (ROG) analysis to actualize “affordable gaming appliance accessories” with a band of about 30 products.
The gaming ambit will be developed by the IKEA Product Development Center in Shanghai. IKEA said its designers captivated workshops with ROG designers, forth with able gamers and “gaming lovers” to attach bottomward the functionality bare for home gaming furniture
“By teaming up with ROG, IKEA wants to amalgamate its home capacity ability with ROG’s ability in creating aberrant gaming experience,” the aggregation wrote. IKEA mentioned it would architecture and body “affordable gaming appliance and accessories,” admitting it didn’t say absolutely which articles it would actualize with ROG. It seems acceptable that gaming desks and chairs will allotment of the mix, however.
IKEA and ROG aren’t the aboriginal to do such a collaboration, as Logitech afresh teamed with Herman Miller on a gaming chair. However, IKEA ability booty a altered approach, aesthetically speaking.The aggregation said it sees gaming as “cross-demographic,” so its appliance designs could alloy in bigger with your adornment than added gaming chairs and furniture. We’ll acquisition out anon enough, as the ambit will barrage in China in February of 2021 and be accessible in the US and abroad by October, 2021.
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